Woody Allen v. American Apparel

If your endorsement is worthless because of a sullied reputation, can you still sue for unfair use of your image? American Apparel is arguing "no" in a case brought by Woody Allen in response to billboard advertisements it briefly ran in NYC and LA featuring the comedian dressed as a Hasidic Jew. The clothing line's argument is fairly simple--and insulting. Because Allen has already been embroiled in so many humiliating scandals (mainly divorcing his wife, Mia Farrow and marrying her adopted daughter), American Apparel alleges that he has no legal basis to sue for damage of his reputation. American Apparel's lawyers are requesting numerous documents related to Allen's past embarrassments, and explained that "corporate America's desire to have Woody Allen endorse their product is not what he may believe it is."