The poster looks innocuous enough: A young girl with a thought bubble over her head asks, "President Obama's daughters get healthy lunches. Why don't I?" However, the White House did not approve of the new campaign by the Physicians Committee for Responsible Medicine, and asked them to take the posters down from Washington D.C. subways—the Physicians Committee respectfully declined. "They're very nice people. I like them a lot. But they called and said: Please take those down, you can't mention the kids and so forth," the president of the nonprofit told the Washington Post, apparently unaware that turning down the White House is serious business. For the moment, the Physicians Committee, which advocates nutrition-policy reform, may be getting good publicity—but the long-term consequences could be dire. One political consultant said, "the White House will hate the organization for it. And I assure you they will be punished. You don't mess with the president's children. It's an unwritten rule."