Athena, Zeus, Helen: winter storms just got serious—and Greek. In an announcement on their website Tuesday, the Weather Channel declared it will now be naming significant winter storms before they hit an area, a decision they hope will clarify communication in the midst of potential disasters. The organization says it will use qualitative methods to choose the name, including an assessment of variables such as snowfall, ice, wind, and temperature. NPR released an inaugural list of names on their website Tuesday. Let it snow.