Fledgling

Twitter Launches Wine Brand

Is this really just a plan to promote drunken tweets? Twitter, Inc. and Crushpad, a winery-for-rent facility in Napa, are launching a brand of wine. The partnership, named the Fledgling Initiative, will produce two wines, a Pinot Noir and a Chardonnay. Each will be sold for $25 a bottle, and $5 will be dedicated to raising literacy rates in the developing world. Labels don’t appear to have a character limit.