Collaboration

Steve Jobs Makes Over Disney

Move over, Mickey: Steve Jobs is helping Disney to revamp its 340 existing stores in the U.S. and openi new ones (possibly including a Times Square flagship). Jobs let Disney into the shiny world of Apple, sharing proprietary information, and told them to “dream bigger.” Jobs pushed for a prototype and Disney listened, creating a full-scale model in a Canadian warehouse and developing Apple-esque retail details like mobile checkouts and community spaces. (Disney’s theaters will mirror Apple’s lecture spaces.) The Jobs’ retail makeover will focus on interactive technology aimed at making kids stay longer and parents buy more. Kids will be able to watch films and sing karaoke; satellites will allow children to speak to Disney stars; and if a Christmas movie is playing in the store, the scent of pine will infiltrate the room.