A website specializing in reporting news about the Apple computer firm had its feed to the annual Macworld Expo conference interrupted with the spoof announcement "Steve Jobs just died." In light of the recurring rumors that Apple founder and CEO Steve Jobs is dying, the false headline cause ripples in the Macworld audience listening to Phil Schiller, standing in for the ailing Jobs, giving a keynote speech about Apple’s new products. A correction, "Retraction on Steve Jobs comment ... we don't know how that got in our feed. Steve did not die," was swiftly followed by, "Oh wait, sorry, Steve did die. Our condolences."