Snortable Alcohol on Its Way

It still has to clear a few more hurdles before it’s available for general sale, but Palcohol, a powdered alcohol, will soon make it easy to sneak in liquor just about anywhere. Palcohol’s motto is “Take your pal wherever you go!” and its website reportedly encourages bringing it to movie theaters and college sporting events. Obviously, an alcoholic substance that is not only incredibly discreet but masks the bitter taste of liquor is prime fodder for underage drinking. It doesn’t help that Palcohol also makes it abundantly clear on its website “Yes, you can snort it,” and adds “you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose.” While it proceeds to note that’s a bad idea and to drink responsibly, most teenagers won’t read past the “instantly drunk” part. Despite these potential concerns, the Alcohol and Tobacco Tax and Trade Bureau approved the powder.