DEAD TREES

Secret Meeting To Save Newspapers

Could there be possibly be a meeting room full of gloomier individuals? Top execs from most of print media (The New York Times, McClatchy, the AP and more) are meeting outside of Chicago to discuss how to save newspapers. On the summit's itinerary are a presentation on how to make money off third parties that profit off of journalism, such as Google, Yahoo, etc. Another will address how best to charge users for content. There are also presentations dealing with how to reach online audiences through targeted advertising. Writing for the Atlantic, James Warren hopes that the meeting concludes with some serious, bold innovations being seriously considered. Ironically, it appears that whoever wrote the itinerary couldn't afford a quality proofreader, as even it has a typo.