LEAN IN

Sandberg Taps LeBron for Women's Rights

Facebook COO Sheryl Sandberg is tapping NBA stars LeBron James and Stephen Curry among other basketball players to join in the fight for gender equality. The players will begin appearing in television spots during NBA games over the next few months, as a part of a new partnership between the NBA and Sandberg's nonprofit group LeanIn.org. The message will encourage men to take on more responsibility at home as well as support women's rights in the workplace.