Sellout

Ringo Signs as Skechers Spokesmodel

Former Beatle and perennial hipster Ringo Starr is now a spokesmodel for Skechers footwear. The popular shoe brand announced that the Fab Four drummer will be the first-ever muscian to serve as the face of its Skechers Relaxed Fit footwear line. “Ringo possesses the charm, cool charisma, and instant global recognition that will elevate awareness” for the collection, said Skechers President Michael Greenberg. Starr, who looks a good decade younger than his 74 years, also has landed a modeling gig with luxe menswear line John Varvatos that begins this fall. The Skechers campaign will be seen in 2015.