Rick Warren, the Magazine

For those of you who loved Rick Warren’s prayer at inauguration: Good news! The pastor is trying to expand his brand at newsstands near you. Purpose Driven Connection, a new quarterly publication from Warren and Reader’s Digest Association, hits shelves this week. According to The Wall Street Journal, “a subscription includes access to a Facebook-like Christian social-media Web site and DVD guides for leading a prayer group.” There is some concern that the magazine will fail because of the tough economic climate, and its narrow Christian focus, but Alyce Alston, president of Reader’s Digest’s Health & Wellness and Home & Garden segments says, "My focus and goal has been on creating products that have huge demand among a Christian audience. If I can do that well, it will monetize itself."