“I DIE.”

Rachel Zoe Launches “The Zoe Report”

Rachel Zoe, reality-TV celebrity and stylist to the stars, launched her email newsletter this week, complete with multiple uses of her trademarked “I DIE” catchphrase. She kicked off the inaugural newsletter with a piece on Brian Atwood’s Lola platform pumps, christening them “shooties” (shoe + booty). Like Gwenyth Paltrow’s GOOP, the site makes no attempt to recommend affordable items to consumers—the Atwood pumps are almost $700.