Message Making

Obama Returns to Campaign Strategy

It’s in with the old at the Obama White House: The administration is revamping its communications strategy by returning to campaign-style discipline. After criticisms of overexposure, the White House is limiting Obama’s appearances and interviews and responding rapidly to criticisms on the White House blog. Obama is hosting more events where he speaks directly to the public without the media as intermediary. So far this year, President Obama has only done one interview with a reporter who regularly covers the White House.