It’s on. Now that Mitt Romney has cleared all challengers in the GOP presidential primary, President Obama has scheduled his first campaign rallies. On May 5, he and the first lady will visit Columbus, Ohio, and Richmond, Va. The president has already been traveling quite a bit recently, pushing his plan to help students with college-loan debt—making campaign-like stops along the way. At an event in North Carolina this week, Obama told attendees that he’s been in their shoes. "I just want everybody here to understand," the president said, "I didn't just read about this."