If you’re a woman looking for a taxi in New York and you prefer to be driven by another female, there’s a new livery service that will be right up your street. Launching Sept. 16 in New York City, Westchester County, and Long Island, SheTaxis—or SheRides in New York City—will make female drivers available exclusively for women riders, its founder tells The New York Times. The goal is to accommodate women who prefer the company of drivers of the same gender, or may feel uncomfortable being driven by men. The service will take ride requests through an app and dispatch drivers wearing hot-pink scarves made of pashmina. The app will be available through Apple initially and eventually via Android devices. Stella Mateo, who is starting the service, says it also will help more women join the male-dominated taxi business.