PRIMETIME

NBC Reverses Strategy

NBC executive Jeff Gaspin is laying out a new strategy for the network centered on bigger-budget shows designed to garner huge ratings. "The goal is not to manage for margins. It is to put the best possible programs we can on the air," Gaspin said in an interview with The Wrap. Could Jay Leno be the odd man out as a result? According to the Washington Post's Lisa de Moraes, Leno's show is the definition of "programming to margins," a show that garners weak ratings but stays profitable thanks to its cheap productions costs.