SOCIAL MEDIA

MySpace Unveils New Look, Logo

MySpace unveiled a new look on Wednesday, hoping to recapture some of the magic that helped make the social networking site one of the most popular before Facebook eclipsed it. The new site, which has been in the works for eight months, is targeted toward users from 13 to 35, and is more closely modeled after ever-growing-in-popularity Facebook. While the first incarnations of MySpace had been geared toward connecting friends, the redesign focuses on finding and suggesting media. The site also debuted a new logo, with the word “my” followed by a space symbol. MySpace plans to hold a marketing campaign to promote the new site in November. Bought by News Corp. in 2005 for $850 million, MySpace has seen an overall decline in unique visitors as well as in advertising dollars in recent years.