The free-content ride is coming to an end over at News Corp. Driven by low newspaper and television revenues and the loss of $3.4 billion this year through the end of June, Rupert Murdoch has announced that his company will charge for all online content from newspapers and television news channels, the Financial Times reports. Under the prevailing current business model, publishers offer free content in order to attract large audiences for advertisers. If Murdoch's scheme works, other publishers considering pay content models might follow his lead. News Corp owns titles including The News of the World and Fox News, both of which would be subject to the new rules.