Magazine Ad Sales Slump

Advertising sales were in decline for the first quarter of 2012, with two surprises: Oprah’s O has seen an ad-page decline of 24.1 percent while Newsweek has had a 27.5 increase in ad pages. Consumer magazines had an overall decline of 8.2 percent in ad pages, according to data published by the Publishers’ Information Bureau, with the overall number of ad pages falling to 33,827.7 from 36,868.25 pages over the same period last year. Seventy percent of the 218 magazines surveyed reported declines. Newsweek wasn’t the only magazine to buck the trend, Forbes and Bloomberg Business Week both reported increases in ad pages.