London Times Loses 90% of Readers

The Times of London has lost 90 percent of its online readership from February since implementing a paywall on its website in June, according to the estimate of rival newspaper The Guardian. That actually may not be a surprise to all of the Times’ employees, as the Sunday Times’ editor, John Witherow, predicted in May that the site would lose “perhaps more than 90 percent” of its readers. Still, News Corp. Chairman and CEO and Times owner Rupert Murdoch predicted “significant revenues” from the paywall; it’s unclear whether enough people are visiting the site to back him up.