On Friday, Under Armour released images of the Curry 2 Low “Chef”—a remarkably plain white low-cut sneaker endorsed by Golden State Warriors star Steph Curry. And boy, did Twitter have a field day, dragging the two-time MVP’s lackluster kicks worse than Elizabeth Warren dragged Donald Trump.
They were, for a day, the new Crying Jordan meme. And late Friday night, comedian Jimmy Kimmel took his swings at the funky sneaks on his late-night show Jimmy Kimmel Live.
“Steph Curry has been getting a lot of attention today for his new signature sneaker,” said Kimmel. “It is a great pair of shoes to own whether you are a Steph Curry fan or just a middle school lunch lady. I see those shoes doing very well with fans in Ft. Lauderdale. These shoes are so white they just endorsed Donald Trump for president.”
“I really don’t understand this,” he continued. “Couldn’t Steph have saved himself a lot of trouble by just releasing this old pair of Sketchers? They’re almost exactly the same and they already have his initial on them!”
Kimmel then ran a mock TV ad for the sneakers, marketing them towards middle-aged fathers who shop at Walgreens.
During his postgame press conference after defeating the Cleveland Cavaliers in Game 4 of the NBA Finals Friday night, Curry addressed the treasure trove of online jokes the shoes are receiving. “I wish I had them in my road bag,” he said, shaking his head and chuckling. “I definitely would have worn them to show how fire they are.”