Hulu’s ‘Handmaid’s Tale’ Super Bowl Commercial Screams ‘Wake Up America’


In the first quarter of Super Bowl LIII, Hulu ran a commercial reminiscent of a 1984 Reagan campaign ad that was anything but. “It’s morning again in America,“ it begins, giving the illusion of an actual political ad. It quickly devolves into a dark and flame-filled promo for The Handmaid’s Tale, a dystopian drama portraying a future where a totalitarian government establishes rule in the United States, based on a Margaret Atwood novel by the same name. Critics, viewers and even the cast have drawn parallels between the show’s dystopian America and society under Donald Trump.