Money Matters

'Gut Call' at the N.Y. Times

Your New York Times news may soon come at a cost—but specifics of the inevitable pay model is still up in the air. Despite numerous meetings on both the business and editorial sides, no one has pulled together a clear proposal for how the company could charge for nytimes.com. “In the end, I think it will come down to a gut call about what we think the audience will accept and how we think the market will evolve,” Executive Editor Bill Keller told The New York Observer. “Everybody wants it to be a well-informed, well-considered gut call, but it’s a gut call.”