Before Google banned Texas Sen. Kay Bailey Hutchison's campaign site, it looked pretty much like any other Web site. However, embedded in the site's code were 2,200 "hidden phrases" meant to impact search results. Many of them were word combinations with the incumbent Senator Rick Perry, including standard search terms like "rick perry gay." Google alerted the company that built the site, ElectionMall Technologies, that they were pulling the plug and that it would not appear in any of its results. A spokesman for Hutchison's campaign said they had also dismissed the company. The story only reinforces the search giant's tremendous importance: Do not mess with Google.