Google is hell-bent on gaining ground in the biggest Internet market in the world: China. To do so, the ubiquitous company has begun a foray into music downloads, one of the few realms it does not have much influence. Chinese users dedicate most of their time online to searching for music, and Google had not included illegal music sites in its search results, putting it at a competitive disadvantage. Now, Google has struck a revenue sharing deal with numerous record companies and will offer free downloads to users. It is likely that they will be closely watching to see if the new business model could help revive the struggling music industry. However, beyond quick downloads and no viruses, what is the incentive to stop using the illegal sites?