GM to Sell Cars on eBay

In a desperate effort to reconnect with consumers after emerging from bankruptcy protection last month, General Motors is attempting to sell its cars on eBay. Traditionally the purveyor of unwanted attic junk, eBay has launched a car-shopping Web site with GM—gm.ebay.com—that allows consumers to barter with dealers and compare prices and models across dealerships. The site will launch Tuesday for a monthlong trial period in California, but hopes to expand nationwide. "As the dealer showroom expands from the parking lot to the laptop, this makes it easier for a customer to browse available new-car inventory, make an offer, buy it now, or send a message asking for more information from a dealer", said Mark LaNeve, GM's North American sales chief.