General Mills Reverses No-Sue Rule

General Mills is removing a controversial strategy for stripping consumers from the right to sue the company. General Mills had posted a change in its legal terms, essentially saying that people who engaged with the brand online would be forced to rely on arbitration or informal negotiation. Backlash erupted last week when the New York Times ran an article called "When 'Liking' A Brand Online Voids the Right to Sue." Although General Mills then tried to clarify its policy and say it not apply to people who engaged with the brand on Twitter or Facebook, it ultimately scrapped it altogether. On Saturday, the company said in a statement "We are announcing today that we have reverted back to our prior legal terms, which contain no mention of arbitration.”