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Fast Food Continent

Might the recession make Europeans more American? Hard times spell good news for fast food, and McDonald’s is planning to create 12,000 new jobs and open 240 new restaurants across Europe. The restaurants will be concentrated in Spain, France, Italy, Poland, and Russia, and it is the first time since 2003, when McDonald’s revamped its business plan to get more money out of existing restaurants rather than opening new ones, that it has opened so many new restaurants in Europe. Alongside Wal-Mart, McDonald’s is the only member of the Dow Industrial Average to see its share price go up in the past year.