Facebook announced it would offer "simplified" privacy settings Wednesday, in the wake of sharp criticism from civil liberties groups that the social networking site was too cavalier with sharing users' information with other websites. CEO Mark Zuckerberg acknowledged the complaints—including that Facebook typically makes changes first and tells users later—saying the site hadn't communicated well enough with users. In response, the company brainstormed in recent weeks over ways to make the site better. Where users had to navigate 50 settings to make info private last month, now one control will make all activity private. Less basic information (current city, workplace, etc.) will be publicly available. Facebook will also stop following users around the Internet—the site's partners, such as Yelp and Microsoft, had been able to customize content for viewers, which users (and their friends) had to individually opt out of. Zuckerberg denied that the controversial changes made last month were done for financial gain.