Dr Pepper Unveils ‘Manly’ Soda

Skip the beer: Dr Pepper’s new soda, Dr Pepper 10, is “not for women,” according to its new advertisements. The 10-calorie soda isn’t the first diet drink to target men; Coke Zero and Pepsi Max are also aimed at male consumers. But it is the most aggressive: in addition to the slogan, “It’s not for women,” the soda comes in a gunmetal can decorated with bullets; its advertisements include snake wrestlers and laser guns; and on its Facebook page you can visit a digital shooting gallery where you take aim at female products—lipstick, high heels, etc.