People are searching for the low-cost option. Dollar General, the ultra low-cost retailer based in Goodlettsville, Tennessee, reported major profits on Wednesday. Second quarter earnings for the company, at whose stores items are generally priced below $10 dollars, were up 47 percent, and its expectations for sales growth in stores open throughout the fiscal year are now between 4 and 5 percent. Its profits for the quarter were $214 million on sales of $3.95 billion – a ten percent jump in total sales. Its forecast for this year’s earnings jumped to between $2.77 and $2.85 per share. The company said it saw its biggest growth in sweets and other savory goods, as well as perishable foods.