We’ve all heard about all the high-profile no-shows at Davos’ World Economic Forum this week. But what about the people who’ve actually shown up at the Swiss resort? They’re in hiding, journalists report. “Who do you have lined up for interviews?” was journalists’ gossipy question of yesteryear. Now it’s “Who’s canceled on you today?” “The headline guests are dropping like flies,” Portfolio reports. “Behind the scenes in the cocktail circles here—among journalists and CEOs themselves—the big talk is about appearances. How does it look to be standing against a backdrop of snowy Alpine ski slopes with the gliteratti when your company—or your government—is facing massive shortfalls and laying people off?