Who would have thought a soda can could be so cute? Coca-Cola’s tiny new can contains a measly 90 calories—compared to the regular can’s bulking 140. While the Guardian reports that American fast-food restaurants are competing to win a recession-era competition for who can offer the biggest burger at the lowest cost, Coke is taking the road less traveled by opting for moderation in a quest to increase health and decrease obesity. The flip side? Some skeptics wonder if a smaller can just means the drinker will consume more Cokes.