Coca-Cola Volumes Fall in North America

Coca-Cola’s focus on emerging markets may have to pick up the slack in the U.S. sooner than expected. In its mostly uninspiring quarterly earnings, volume went down 1 percent in North America and 4 percent in Europe compared to the second quarter of last year, as consumers in developed markets continue their move away from sugary drinks. Meanwhile, in Eurasia and Africa, volume increased an impressive 9 percent over last year.