Brüno Scores Big

Sacha Baron Cohen's Brüno nabbed the top Hollywood spot this weekend, raking in $30.4 million. However, the Associated Press reports, its earnings look a little odd. The film made $14.4 million on Friday, followed up by a scant $8.8 million on Saturday and an estimated $7.2 million Sunday. Usually, ticket sales for hit movies increase on Saturday. The numbers suggest that the Austrian fashion devotee may not have the staying power of Borat, Baron Cohen's character from Kazakhstan.