Going Steady

Bon Jovi NBC's Artist-in-Residence

Jon Bon Jovi will be “artist in residence” for NBC Universal over the next two months. In an unusual bid to promote his new album, The Circle, due November 10, the singer will appear exclusively on shows owned by the entertainment company, like the Today show, Saturday Night Live, and NBC Nightly News. Bon Jovi explained that “in a shrinking media environment, you have to kind of reinvent the wheel,” so he proposed the idea to NBC’s chief executive, Jeff Zucker, after his manager pitched it. The news story will focus on Bon Jovi’s philanthropic work in a segment called “Making a Difference,” and an interview on Bravo’s Inside the Actor’s Studio will cover the history of the band. NBC indicated that having artists in residence would be a recurring feature on its broadcast and cable channels.