Flavor of Love

Ben & Jerry’s Renames Ice Cream in Support of Gay Marriage

For the month of September, politically-minded ice cream company Ben & Jerry’s will be changing the name of their ice cream “Chubby Hubby” to “Hubby Hubby” in a show of support for gay marriage in Vermont, the ice cream makers’ home state. The flavor of Chubby Hubby, a vanilla malt ice cream swirled with fudge and peanut butter and dotted with chocolate-covered peanut butter-filled pretzels, will remain the same. “The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love, and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said. Gay rights organizations were proud of the rebrand. “As we continue to fight for equality, it’s heartening to see businesses like Ben & Jerry’s demonstrate their support,” said Scott Gortikov of the gay rights organization MassEquality. “I look forward to the day when ‘Hubby Hubby’ is available in supermarkets in all 50 states.” But gay marriage opponents are not so happy with the endorsement. “It’s a bad idea,” said Brian Camenker of MassResistance.org. He added, “I think they’re just doing it to rub it in that Vermont has legalized gay marriage.”