Democrats have their targets set on Rush Limbaugh and are determined to show him as the face of a dying breed of Republicans, Politico reports. The "full-scale effort" is even being directed from the White House. "The strategy took shape after Democratic strategists Stanley Greenberg and James Carville included Limbaugh's name in an October poll and learned their longtime tormentor was deeply unpopular with many Americans, especially younger voters," according to Politico. "Democrats realized they could roll out a new GOP bogeyman for the post-Bush era by turning to an old one in Limbaugh, a polarizing figure since he rose to prominence in the 1990s." The talk show host, meanwhile, is basking in the glow of attention—it's mutually beneficial. "The administration is enabling me," he said. "They are expanding my profile, expanding my audience and expanding my influence."