Malaysia is wooing outsiders to the country with a campaign focused on Peranakan cuisine and a hip new PR push (food trucks are involved).
Paul Rockower is a gastronomist and graduate of the Master’s of Public Diplomacy program at the University of Southern California. He is the Communications Director of Public Diplomacy Corps, an organization dedicated to bringing public diplomacy to the public. He recently spent a month traveling in Malaysia. You can follow his blog here.