Church is dead.
Instead, a new kind of worship bellows from the horizon: one every bit as spiritual, but more physically taxing and emotionally engaging. And it has music that is so thumping, so trance-inducing, that no Baptist choir can compete.
It’s called SoulCycle. This indoor cycling and full-body fitness cult just sold its soul to the devil when, on July 30, it filed an IPO and will soon become a publicly traded company.