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    Amazon Sues 1,000 ‘Fake Reviewers’

    © Brendan McDermid / Reuters

    Amazon is filed a lawsuit Friday against over 1,000 fake reviewers, for tarnishing the brand with "false, misleading and inauthentic" reviews. The defendants in the case purportedly sell their review service on another task-oriented site called Fiverr. One complaint is against a review that says a USB cable "lit up" someone's life. Amazon is beginning to use artificial intelligence to target fake reviews in the future.