Is Beyoncé’s alter-ego Sasha Fierce too late to the fragrance game? Abercrombie & Fitch is suing the pop star and fashion designer over her plans to launch a fragrance named after her stage persona. Abercrombie claims its own scent, Fierce, is trademark-protected since 2003. Beyoncé’s team, however, ignored the retailer’s cease and desist request, and is pursuing her own trademark. Apparently it’s a fight worth waging: Beyoncé’s fragrance deal could bring her $20 million over three years.